In my 10+ years as an SEO, I've served my fair share of local businesses. Over the years, I've used a number of tools and worked out more than a few hacks to help me be more efficient, productive, and to get more results faster. In this post, I'll share the 17 common problems local SEOs face, along with my own solutions to not only increase a local business site's rankings, but also get the job done much faster.
In addition to the general traffic patterns, you should pay attention to the audience's behavior — mark out buying seasons and downtime throughout the years. To view this type of stats, choose Ecommerce segment and select Transactions (mind that you should have Google Analytics tracking code correctly installed on your website).
By the way, did you know you could use special annotations in Google Analytics to create notes on your traffic charts? By looking through the annotations, you'll be able to differentiate seasonal traffic spikes from your marketing campaigns and occasional traffic drops caused by technical issues for example.
So, you already know that your traffic spikes in November, but goes drastically down in April. Why's that? Taking a closer look at your site's content, you may for instance notice that in December people are flooding your pages containing Christmas deals, but in April… wait, are there no Easter offers on your website?
I won't be lying to you and stating that seasonal SEO is an easy way of getting more traffic and sales. In some cases — when you start too late or when the competition's too tough — the results won't delight you. To safeguard your efforts, invest enough time in research and optimization, and, as always continually monitor your progress.
How do you handle seasonal SEO? Have you been particularly successful with some niches and events? Let me know in the comments below!